Consumerism Photo

By David Ng

It’s the holidays! You know what that means. Sales, sales, and a lot of consumerism. I went over to 2nd and PCH today to show you how they get ready for Black Friday and the inevitable holiday sales.
First you are welcomed to 2nd and PCH’s welcome sign. It tells you to enjoy the ocean view and is ready to show you what it has to offer. As the holiday season arrives, you are welcomed with Christmas lights and decorations wrapped around the palm trees. The lights and the spirit surround you and fill you with excitement for the holidays. As you window shop, many promos and sales are plastered on the windows. At Amazon, there is a poster that shows all of their holiday deals.
Some of these deals include a Nintendo Switch, cooking books and a book by Snoop Dogg. One store that is decked out is Gorjana as they have two Christmas trees next to the egg shaped seats as you wait for your girlfriend to choose which necklace she wants to get. Lulemon also shows off their winter lookbook at their window. Mainly composed of puffer jackets and vests, the store intrigues you to get something warm this winter. As you continue walking there is a staircase to the second floor. It is full of nice decorations, a beautiful paint job of the stairs, and a mobile billboard on the side.
When you walk up the stairs, Anthropologie is on the right. In front of the store’s entrance, there is a sign that says enjoy an extra 30% off many items in the store. Many malls including 2nd and PCH are getting prepared as millions of consumers are urgently buying gifts and goodies for their loved ones, but honestly mostly for themselves.
Even though it is not the holiday season for them yet, they are getting ready for the crazy customers to rush into their stores, because when winter is coming, the money comes too.

Image for Community Essay
Image for Community Essay
Image for Community Essay
Image for Community Essay
Image for Community Essay
Image for Community Essay
Image for Community Essay
Image for Community Essay
Image for Community Essay